Don't be afraid to assess potential marketing schools based on your specific needs and wants.
There are many choices when it comes to marketing schools. There are traditional schools with on-campus attendance requirements, and there are a variety of online classes and programs. With traditional marketing schools you will benefit from meeting people and forming networks. Also, depending on which area of marketing you have decided to pursue, on-campus attendance may be an imperative as there are often labs that accompany a particular class.
For example, there are only a few online programs for advertising in marketing. This makes sense as advertising is a people-oriented area and usually entails group projects and team work. If you are set on a marketing school with an emphasis in advertising here are some things you should consider: How much lab time is expected? How does the program develop the skills needed for entry-level positions and beyond? What types of financial aid does the school offer? Are the computer labs up-to-date with the best, most efficient equipment? Are the classes too large for you? Would you prefer a smaller teacher-to-student ratio? Does the school offer an experiential learning program and is this what you want? What are the numbers when it comes to what students have found for employment after graduating? What is the school known for and is it a well-known school in the business world?
If you are a person more interested in marketing management, the marketing school you may choose may be in a different format. There are more online marketing schools for this type of marketing and although they will not offer the mentorship that you should have, they are flexible and convenient for those students who need to work at the same time they are going through school. Some of the same questions apply here as they did for the marketing advertising schools. Some other necessary questions are: Is this school accredited? Do the marketing courses coincide with your career goals? Does the school have career fairs? What is the reputation of the school in the marketing managing world?
Regardless of which school you choose, make sure you have visited the campus before making a decision and make sure you feel comfortable with being there.