Historical figures of our past show us the magnitude of being trendsetters, so we might put our own stamp on marketing today.
The inventions of the past revolutionized the marketing world as we know it today. Johannes Gutenberg was a key inventor in 1450 who is most well known for inventing the printing press. Why is this relevant today in marketing? His replaceable wooden or medal letters allowed for the first time mass production of printed texts and books. This changed education on many different levels, and allowed for the masses to read the works of writers and educators everywhere.