Social Media: After the Hook
The hardest part of social media isn’t hooking customers – it is holding their interest after the initial hook has been made. There are many steps involved in keeping potential and current clients and customers after the initial hook.
There are lots of splashy ways to interest customers after you’ve hooked them through social media such as Twitter or Facebook. But for every ten likes or adds that a page gets you can be sure that you will lose at least half, or more, during the first few weeks after you’ve attracted them to your page. There are several reasons a person may drop a page after you’ve hooked them into your social media circle. So what should you avoid to keep from driving them away?
Avoid spamming your users with the same messages over and over again. Customers don’t like being told what to do, and while advertising your product every once in a while can be beneficial, it can do more harm than good.
Also avoid using gimmicks to interest people in your product that can be misconstrued as untruthful. Saying that your store is having a huge, blowout sale and driving clients in is one thing, but when that sale is revealed to be nothing more than, well, ordinary, you’re going to step on toes.
One of the basic tenets of marketing, that students will learn during the course of their marketing degree program, is that they do not just work for their business. A good marketing professional works to bring customers and businesses together in a relationship that is mutually beneficial. With that in mind, there are a few great ways to use social media that keeps your circle engaged, interested and, best of all, keeps them from clicking away.
Do remember that it is always best to engage your customers and clients. By asking customers to share stories and anecdotes, to divulge their “ideal pizza toppings” or to share when their favorite time of day is to enjoy an ice cold drink, customers engage in the social part of social media.
Do remember that there is nothing wrong with addressing customer concerns over a social media platform. Doing this gives additional security to your customers and clients that they are number one, and tells them that you are willing to do everything in your power to keep them satisfied.
And the last rule, which is one that will also be learned by many students in their marketing degree program, is that it is always okay to have a little fun! Chances are that if you, as the marketer, are having fun, then so is your client. Whether it is developing games, having contests, or just using what social media was intended for and making friends and chatting away, fun is always a great guarantee that you and your client will build a lasting relationship.