Marketing For Small Businesses
While many of the rules of marketing are the same no matter who you work for, the approach a marketing professional must take when promoting a small business can be much different than working for a large company. Here’s what to expect when marketing for a small business.
Many professionals, after receiving their marketing degree, will opt to work with large companies as strategists, promoters, researchers, and more. While it can be exciting to work in such a fast paced environment, other professionals will choose to work for smaller companies and businesses instead.
Although the basics of a marketing career don’t change, no matter where you are working and for whom, being employed by a smaller business presents many challenges that are quite different than those of a larger company. Because working for a smaller business can be so different many students learn “on the job” during the course of the career, as a marketing degree plan and marketing courses only touch on some of the skills necessary to be successful in this arena.
Primary among the differences between working for a large and a small business is the legwork that is required to successfully research a brand or product and it’s competitors. Where it is easy to find information on a larger company either online or through employing a researcher, working for a smaller business requires the marketing professional to go out into the community as well as to get a good knowledge of trends in a particular area, which may be different from trends on a national or global level.
Also important to note is that while a person working for a larger company may have a single role or title, a marketing professional working for a small business may be required to fill in many of the roles of a traditional marketer. A professional may have to develop web pages, write copy for websites and newsletters, do marketing research, and collect feedback on existing marketing strategies.
In a marketing career involved with small businesses, a professional may also be forced to work with several different clients at once rather than with one major company. While all marketers must have something of a multi-tasking spirit, those working with smaller businesses must be doubly prepared to keep a strong focus and to be able to handle many projects at once.