Marketing Professional Spotlight: Alex Bogusky
As one of the leading innovators in the advertising and marketing industry, Alex Bogusky has done much to the change the face of marketing in the past decade. Insights into this top marketing professional, and the way he operates, are valuable insights into the direction that marketing is headed today.
He is described as laid-back, irreverent, and devilishly charming. At home in a t-shirt and jeans, Alex Bogusky doesn’t seem like the sort of man who would sell out hundreds of seats to marketing degree holding professionals. His image doesn’t fit the sleek, polished used-car salesman motif that so many people have come to expect out of people involved in the business. But this man is now one of the top professionals in marketing.
Taking a look at his approach to the field can be an eye-opening experience to students in marketing degree programs. Many hopefuls in the profession will examine his techniques in bizarre and humorous advertising campaigns the same way that yuppie advertising was stressed in the 1990s or the way that lounge culture or housewifery contributed to the field of advertising in the 1960s.
As the man who came up with the Truth anti-smoking campaign and who began promoting the eccentric ad spots for fast food, technology, and other huge companies, Alex Bogusky has seen much of his work go viral. As one of the leaders in tech-based, viral marketing, his technique of flooding non-traditional markets with advertising images is now a specialty in the field of marketing. People pursuing a career in marketing often examine these techniques to better understand the way that new technology and traditional marketing can go hand in hand.
Alex Bogusky is now taking the next big leap in marketing, as he pushes for techniques that will allow new technologies (such as apps for the new smart phone market) to be incorporated with these traditional techniques. Students pursuing their marketing degrees, as well as professionals within the field, are sure to continue watching his every move as an indication of the exciting advancements within this quickly growing field.