Hottest Marketing Agencies to Work For
You’ve got your marketing degree, so now what? It’s the dream of many getting started in the industry to land a gig with some of the hottest marketing agencies in the business. Here’s a fresh look at some of the places to look out for when looking to land your next – or first – great job.
What do you look for when scoping out a great place to hone your skills after getting your marketing degree? It used to be that prospective employees looked for the agencies that had the biggest accounts and the longest histories, but like many aspects of marketing that is now a thing of the past. Some up and coming agencies are now being touted as the best in the business, and a great place for marketing professionals. Likewise, you don’t have to look for agencies located in the big city to find a great career. Here are some agencies that might be worth checking out.
Breakfast – If you keep your eyes on the late night scene, you probably witnessed Conan O’Brien’s quick descent on NBC, only to see him rise just as quickly (and with more than a little publicity) on his new cable network venue. More than a few marketing tactics were used to catapult Conan back on the radar and marketing company breakfast was behind a few of them; most notably, the innovative orange blimp that flew cross country and became an iconic part of Conan’s new image.
Virgin – As a company, Virgin prides itself on being innovative and as reaching as many markets as possible. The marketing branch of Virgin keeps that same philosophy and multiplies it by a thousand. Marketing professionals at this company have their hands full overseeing the advertising and publicity surrounding every branch of the empire, making it one of the most interesting companies to do marketing work for.
Omnicom Group – As one of the largest advertising and marketing agencies in the country, and with business ventures that spread out across the entire globe, this company has held steady for years as one of the biggest and best in the industry. The company is a true power broker, catering to big businesses and employing a massive staff to deal with a high level of demand.
Y&R – Like Omnicom, this is one of the biggest companies in the business, but it’s clients tend to include a larger number of mainstream and product based companies. It has continued to grow and change to meet the demands of the current marketing environment and is known for introducing a wide variety of new strategies into the marketing world.
Although these are just four groups, they represent four of the big types of companies in the marketing world. There are small and innovative companies like breakfast that are using new techniques to connect with the public, large companies that employ their own marketing firms to meet the needs of a variety of in house products, big businesses that cater to big businesses, and large traditional firms that continue to stay strong in the world of marketing.
After you get your marketing degree, it’s important to scope out companies like these and decide which type of company you would best work with. While only one “hot” example is given of each there are countless more opportunities out there for individuals looking to start their marketing career.