Entry Level Positions in Marketing
While everybody has their “dream job” in mind when they embark on their career after graduation from a marketing degree program, these positions are often years away.
All graduates must pay their dues by taking part in entry level jobs in the field of marketing. However, while they may seem unappealing, these jobs aren’t necessarily the “paying your dues” sort of positions they were thought to be in the past.
Entry level jobs can be rewarding and exciting. Often these jobs come in the form of assistant positions. Assistant positions can be incredibly rewarding to those individuals who have been through a marketing degree program but who have yet to develop specialized experience in the field. Many individuals may work as social marketing or internet marketing assistants, while others may help to organize actual marketing campaigns.
Individuals may also find themselves working as researchers or analysts, especially those who spent time in training to conduct and understand marketing research while involved in a marketing degree program. These kinds of positions often have the individual working directly with the consumer to gather information, to create and conduct questionnaires and polls, and to interpret customer comments and concerns and to present these to the rest of the marketing group.
Often those individuals who go to work in an entry level career at a smaller marketing firm or agency will find that their roles and job descriptions will vary greatly than from those positions available at larger companies. Larger companies often use entry-level marketing jobs and internships interchangeably, while those who work for smaller companies will take on more roles and responsibilities at an increased rate.
Many marketing degree students will also go on to work in sales and management positions. These may include a variety of retail and telemarketing positions. While a marketing degree isn’t necessary for these kinds of jobs they can often give individuals the leg up in a sales career that will eventually lead them into advanced management and sales marketing careers.
After the first year or two on the job individuals will often move up into the next level in their careers. The positions that open up are often based on the skills that develop during this initial period of time on the job. Entry level jobs are often crucial in identifying the individual talents of people in this field, and often the career path that they start off on in their entry level job is the one that they continue on for many years to come.
Entry level jobs taken after graduation from a marketing degree program help establish your talents and prepare you for work in the real world. Extensive research into job opportunities can benefit the individual who may not be certain which direction they do want to take with their careers. After deciding which type of job they want to pursue – assistant, research, or sales – they should narrow down their options and formulate an approach to getting themselves hired for the job they want.