Don’t Get Caught Up In Marketing Myopia

To achieve your dreams, you must first make a plan that will get you from cool college student to creative professional.

The term ‘Marketing Myopia’ coined in the late 1960’s by Theodore Levitt, is the basic inability of business people to see ‘down the road.’ Many leaders of our past, including presidents, base their decisions on current circumstances and have a hard time foreseeing what might happen in the future. Can we predict the future? Of course not, but we can make the best possible decision today about what might occur tomorrow and make a better outcome for ourselves.

What we should take from this marketing myopia plague is to plan ahead! Meaning that from the time you choose the right school for you and pack your bags, you should be planning out every move you will make for the next four years of your educational career. A career in marketing takes diligence, an outgoing individual, and a definite go-getter! From core curriculum to field courses, every one step is a small one in the big picture of your future career.

Being well-informed, prepared, and detail-oriented are all qualities you need to get through four years of studying, working, more studying, and preparing for your future. Questions to ask yourself: Do I want to pursue a bachelor’s degree or a master’s? Do I want to study to be in sales, information technology, or research? What is my plan of action to achieve my goals? What are my milestones along the way? Do I need or want to do an internship?

Any or all of these questions can help you to start brainstorming to get a handle on a set plan for your future. Things will change course on your path to self-discovery, but it is up to you to make a plan of action immediately to stay on course. Some of the most successful entrepreneurs and leaders in the world didn’t wander aimlessly in life without a plan, and you shouldn’t either. Make a plan, stick to it, and achieve your dreams the way you want to!